In this exclusive CNBC Asia Squawk Box interview, Lubrizol President and CEO Rebecca Liebert shares how the company is navigating global trade dynamics through its local-for-local strategy. From the launch of Lubrizol's state-of-the-art Innovation Center in Singapore to driving breakthroughs in automotive, industrial and marine sectors, Liebert emphasizes that advanced chemistry, machine learning, and AI will accelerate the delivery of market relevant innovations in and beyond the region.
"Lubrizol has taken a local-for-local approach throughout our operation. What that means is we have people local in the regions, we innovate in the regions, we buy raw materials in the region. We fare very well when we look across our markets and our businesses," Liebert said.
Watch the full interview here: Lubrizol not 'tariff-free' but well positioned due to local approach