CLEVELAND, Ohio - Lubrizol presents new Oilkemia™ 7S polymer, a powerful and highly versatile biodegradable rheology modifier designed for oil-based systems. Developed to deliver maximum thickening efficiency, clarity, suspension, and long-lasting stability, Oilkemia™ 7S polymer also provides a pleasant, non-tacky sensory experience, meeting the growing demand for textures that perform as beautifully as they feel.

Texture has evolved beyond a sensory detail to become a true functional benefit, closely linked to specific skin concerns and overall product performance. Today's consumers are looking to bring excitement and pleasure into their daily routines, drawn to highly tactile sensorials and visually appealing formulations that elevate the user experience.

Oilkemia™ 7S polymer enables the next generation of sensorial design by delivering superior viscosity performance that supports a broad spectrum of textures across diverse applications. It offers exceptional suspension and clarity, maximizing the visual appeal of oil-based formulations while delivering an enhanced sustainability profile that aligns with evolving market expectations.

Across skin care and sun care applications, Oilkemia™ 7S polymer offers remarkable texture versatility, from lightweight to solid formats and it is compatible with both mineral and organic UV filters. In makeup formulations, it delivers excellent compatibility and suspension of pigments and micas, improves color payoff and water resistance, reduces pigment migration, and maximizes viscosity efficiency to enable unique textures and innovative formats. For skin cleansing and hair care, the polymer provides excellent viscosity and suspension, outstanding clarity, and the ability to create distinctive textures, even in aqueous systems containing surfactants.

Supporting Lubrizol’s commitment to sustainability, Oilkemia™ 7S polymer offers increased biodegradability and enables lower processing temperatures (85°C to 95°C), helping improve manufacturing efficiency and further strengthen its sustainability profile.

With Oilkemia™ 7S polymer, Lubrizol empowers formulators to unlock new levels of creativity and performance in oil-based systems, delivering visually striking, sensorially soft, and more sustainable products across skin care, sun care, makeup, hair care, and skin cleansing applications.

Lubrizol launches Oilkemia™ 7S polymer, Redefining Texture and Performance in Oil Based Beauty Formulations